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If you could have a direct conversation with a potential customer, would you?
If your answer is YES, and it probably is,
The Women's Journals™ must be included in your business growth plan.
In order for women to reach their purchasing decisions, they go through an enabling process: gathering information, learning through “permission marketing,”* sharing (word-of-mouth or referrals) and developing trust. We provide that format with our non-traditional, informative, sponsored articles, rather than just display ads. The articles empower women to make decisions and give our advertisers and contributors more effective ways to communicate continuously with their audiences.
*Permission marketing occurs when a consumer picks up a FREE copy of The Woman’s Journal because they want to. As a result, that consumer (your audience), is captive and interested because they have chosen to be.
WHEN
Bi-monthly. The Women’s Journals are published bi-monthly (every eight weeks), giving business owners and professionals extended and effective exposure.
WHERE
The Women’s Journals are free of charge and are distributed where women visit, shop, eat, pamper, work, read, or otherwise congregate. The Journals are also available by subscription. The Women’s Journals keep working for you even when you are not by our committment to attend health fairs, expos, business seminars, etc.
Will the Internet kill magazines? Did instant coffee kill coffee? New technologies change many things. But not everything. You may surf, search, shop and blog online, but you still read magazines. And you're far from alone. Readership has actually increased over the past five years. Even the 18-to-34 segment continues to grow. And typical young adults now read more issues per month than their parents. Rather than being displaced by "instant" media, it would seem that magazines are the ideal complement. The explanation, while sometimes drowned out by the Internet drumbeat, is fairly obvious. Magazines do what the Internet doesn't. Neither obsessed with immediacy nor trapped by the daily news cycle, magazines promote deeper connections. They create relationships. They engage us in ways distinct from digital media. In fact, the immersive power of magazines even extends to the advertising. Magazines remain the number one medium for driving purchase consideration and intent. And that's essential in every product category. Including coffee.
Source: Magazines - The Power of Print
To Reach The Women In Your Market Contact Your Local Women's Journal... |
