NORTHSHORE EYE CARE WELCOMES INNOVATION BY BUILDING ON FAMILY VALUES

NorthShore Eye Care was founded in January 2017 by one of the most trusted names in eye care, Ophthalmologist, John Costin, MD. Some of the area’s most respected eye care physicians are part of this growing group of eye care experts with offi ces located in Avon, Avon Lake and Sandusky.

Dr. John Costin was born and raised in Lorain and returned there after his medical training. Prior to launching NorthShore Eye Care, he served as Chair of the Cleveland Clinic Lorain Institute. His son, Bryan Costin, MD, is also an ophthalmologist with the practice, providing care for adults and children. Both graduated from Case Western University Medical School and chose to remain in the area to practice medicine.

The large medical practice was built by developing personal relationships with patients and the staff of caregivers who support the physicians and patients. Daily you will see Dr. John Costin greeting patients in the waiting room, introducing patients to the staff, and thanking patients for the honor of serving them. Every member of the NorthShore team can tell you a story about how John helped and supported each of them in their personal life. “We are a family taking care of our friends and neighbors. I am just continuing the core lessons taught to me by my dad and mom,” said John.

Although the two work together on a daily basis, they are first and foremost members of a close family and friends whose mentoring relationship works both ways. Bryan has learned from his dad both professionally and personally. He and his other two siblings were raised on a horse farm in Wakeman. It was there that John and his wife taught each of their children the value of hard work, discipline and respect. “My father has always inspired me, through his dedication to medicine and education and his love of community. He simply loves to help people and always treats every patient like they are a part of our extended family,” Bryan said. John’s inspiration comes from his own upbringing where he worked for his father’s carpet-cleaning business. His father taught him the value of a long day at work. “My father taught me the importance of providing for my family and staying active, which is what I plan to do,” said John.

Business relationships can be complex, especially for fathers and sons. Bryan and John approach the business differently at times. But you will not find a more effective, respectful and collaborative relationship than the one between these two. Although John loves technology and continues to learn, Bryan, by virtue of his generation, brings a perspective on technology and innovation to the office that didn’t exist
30 years ago. Bryan is a leading expert in the anatomy of muscles in the area of the eye and uses targeted Botox therapy for procedures. He has developed care processes that help patients avoid in-hospital
procedures. By performing some procedures in-office, he helps patients to avoid the higher cost and inconvenience of a hospital stay.

“The secret is listening and compromise. For the most part, we agree on business decisions. I have pushed back at times when offered a different perspective. We’ve made adjustments on both of our parts
but we’ve learned when to back off and when to push. It has ultimately helped the business and more importantly our patients,” said John.

The two have brought their strengths together to form a dynamic practice. John and Bryan, along with the other 15 experts in this multi-specialty group, enjoy the comradery that exists in their offices and each have reputations for providing optimal service to their patients. NorthShore Eye Care offers a comprehensive range of eye care services for conditions including cataracts, drooping eyelids, macular degeneration, eyelid cancer, diabetic retinopathy, retinal detachment, excessive tearing, and more. “It really is a special thing to go to work every day with my son,” said John. “I know he and these other well-respected professionals in the practice share my values and will continue the legacy I’ve built. I’m very lucky.”

NorthShore Eye Care
Drs. Costin, Costin & Wyszynski
Avaon & Sandusky
NorthShoreEyes.com