2023 digital marketing predictions are here and more important than ever. Here are 5 trends that you need to know about if you want your business to succeed online:
1. Video content will continue to grow in popularity.
2. SEO will become even more important as Google continues to update its algorithm.
3. Social media sales funnels must have a solid website that converts or you will lose followers.
4. Email Marketing will be key for your business to stand out from the crowd.
5. Voice search will continue to grow in popularity, becoming an increasingly important way for people to find information online.
First up, let’s look at social media video stats from 2022. By 2023, 82% of all internet traffic will be video traffic. That’s up from just over 75% in 2017. So, if you’re not using video in your marketing strategy, now is the time to start. Video can come in many forms:
- TikTok Videos
- Product Demonstrations
- More DIY on YouTube
- Everything in between
In a nutshell – video will continue to be on your list of “to-do’s” in 2023, so you may want to start budgeting now for extra equipment or outsourcing this content.
SEO (search engine optimization) will always be a necessity and it also comes in many forms. 2023 will be no different as Google continues to update its algorithm. As of right now, there are over 200 ranking factors in Google’s algorithm. That means there’s a lot to keep up with if you want your website to rank well in 2023. Here are a few key things to focus on:
- Site speed
If any of those words seem like daunting jibberish to you, we highly suggest sending this task to the experts. SEO isn’t something you learn overnight, and even if you write keyword-heavy blogs, there is still a lot more that can be done to get your business ranked high.
Now, let’s discuss 2023 social media. If you have products to sell, your social media must have a solid website that converts. In 2023 sales funnels on social media need to be highly targeted to your target persona keeping your UVP (unique value proposition) in mind. When those things are highly aligned, you will find the right audience will start hitting your website and they will convert.
Another 2023 digital marketing prediction in the social media world is that big brands will shift their marketing campaigns even closer to social impact campaigns. This will change the way we think about marketing and advertising as a whole. If you’re not creating content that does social good, you’re missing out on another huge opportunity to engage the right audience on your social media platforms.
Email Marketing in 2023 is key for your business to stand out from the crowd. There are 2.5 billion active email users which is projected to grow to 2.8 billion by 2023. That’s a lot of potential customers! Deciding how many emails and the content your list are willing to absorb is up to each individual business. At Jus B Media, we recommend at least one targeted blast per month. This can be a blog post, an upcoming event, or even a new product announcement.
Last but not least, voice search will continue to grow in popularity. 20% of all searches are done using voice (like Siri or Alexa) which is projected to grow to 50% by 2023. That’s a huge increase! This means that the way we optimize our websites and content needs to change to accommodate this new way of searching for information.
Some things to keep in mind:
• Longtail keywords are key
• Questions people are asking need to be answered on your website
• Semantic search is important (this is when Google understands the searcher’s intent)
So there you have it! Our 2023 digital marketing predictions. These are just a few of the things you need to keep in mind as you plan your marketing strategy for next year. As always, if you need help implementing any of these strategies reach out to the team at Jus B Media. We’re always happy to help!