The key takeaway from marketing through the pandemic has highlighted the universal value of the digital experience, giving marketers an even more prominent platform for engaging an incredibly captive audience. Digital has always been the future, now it is the baseline. This is set to continue in 2022, with a variety of ways to connect with your audience.
HOW WILL YOU STAND OUT AND STAND APART?
Content, in its many forms, is key to today’s marketing strategy. Here are a few tips to help you convert those consumers to customers when creating your content.
1. HAVE A CAPTIVATING STORY AND USE EMOTION. Now, consumers do not want to just “hear” it, they want to experience it (your product or service).Through content articles you can connect with their emotions. Think about what emotions resonate with your target audience to convey your brand is their solution. They will work with product and service providers who add value to their lives.
2. KEEP IT SIMPLE AND CLEAR IN THE INTENT. An article should have a clear content theme that is easy to remember. Your message should be an answer to a question they may have; now they understand what you do, how you do it, and that you are the local expert in your field. So when they call, they are ready to buy; your job is to make the sale! Remember don’t say the same thing your competitors are sharing. Think about what makes you different and will make you stand out.
3. GRAB THEIR ATTENTION WITH A UNIQUE HEADLINE. A catchy title can be very effective in persuading the reader to actually read your article, but don’t make it ambiguous. For example, a title such as “It Seemed Like It Was Too Good To Be True, But It Wasn’t” doesn’t tell the reader enough. You may be selling the best widgets in the universe, but widget enthusiasts might very well skip over the article because there’s no hint as to the subject matter. On the other hand, a title such as“The Dirt On Natural Soap”is a very catchy title AND it tells the reader exactly what the article is all about. See the difference?
The Women’s Journal offers a community to advertiser your business or service. Engaging, inspiring and educating through content is the secret to connecting and building a relationship with women consumers.
We are here for you; let us help you start a conversation with your potential customer!
We are here for you; let us help you start the conversation with your potential customer! Visit: www.womens-journal.com • Call: 216.374.1405 • Email: info@womens-journal.com
