Many things contribute to the success of a business, including an understanding of the numbers, a great product/service, and a marketing and sales strategy. Mastering soft skills is also crucial to success in business. This includes understanding the power of focus, building relationships, structure, and solution-oriented thinking. Nurturing these relationships and working with the right people will help businesses achieve long-term growth, leading to increased financial returns and productivity.
Rachel Shepard, Executive Chairman and CEO of LONAROCK, LLC understands the importance of surrounding oneself with the right people and creating an environment where business owners can focus on the tasks that will positively impact the bottom line-Rachel’s 17 years of experience in the banking industry, combined with completing her MBA at Kent State University and encouragement from a LinkedIn co-founder during a chance meeting on a flight home from an international business trip, led her to launch LonaRock, LIC.
LonaRock is a local boutique firm specializing in business finance consulting, risk management, and macroeconomic research to help small and lower-middle market businesses access capital and reach their financial goals through strategic business planning. Rachel hopes her story of starting her firm empowers businesswomen to pursue their dreams by surrounding themselves with a team that can help them exceed their expectations.
Rachel has created a program called “LONAROCK’S Bridge to Increased Profits” to share her knowledge and help other business owners build connections (bridges) and learn from each other. This hybrid mastermind program includes creating an individualized business plan, projections & four monthly in-person sessions covering key business ownership topics, including: Leadership & Mindset, Financial Management, Operations, and Sales & Marketing.
LonaRock, LLC provides business finance consulting services to commercial and industrial clients across various industries. Our clients range from start-ups and emerging market companies to middle market companies. We work with clients within the U.S. to help them reach their financial goals. We look forward to learning how we can help you achieve your business goals.
Rachel Shenard
