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Create a Feeling of a Faster & More Enjoyable Wait
Reading is The #1 Activity While Waiting in Public Locations
92% read/look at magazines in doctor’s and dentist’s offices
85% read/look at magazines in salons and spas
75% read/look at magazines in business reception areas
Public placement is targeted locations; mainly public place waiting situations, such as doctors’s and dentists’ offices, medical facilities, salons and spas, business reception areas, libraries, restaurants, coffee shops, and many more. This results in highly desirable advertising prospects. Each place extends reach; each copy generates multiple readers.
Public place reading provides a more meaningful experience, due to less interruptions and distractions, and readers feel less guilty if they are reading out of the home.
Benefits and Value of Public Placement
Reading in publicly placed locations enhances the waiting experience
95% of public placed readers report they would be upset, feel under served or bored if no publications available
63% would feel the location was not trying to make the visit as enjoyable as possible if no publications are available
97% feel the time goes faster
84% believe it takes mind off why they are there
Enhance the waiting experience for your clients and prospects!
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Action taken by public place readers
62% trust the articles they read
83% of readers are engaged with information
Readers use information/ideas, talk to someone, bought or intend to buy a product or service from an editorial
Readers research, bought or intend to buy a product or service, followed up, or take magazine with them after reading
Readers visit a website, recommended a product or service after reading an ad or editorial