It has become abundantly clear that social media is one of the best ways to grow your business and reach your target audience. If you want to wage a successful marketing campaign, using social media is a must. Many business owners tend to believe that having a presence on each of the major social media platforms is necessary. After all, if one platform is good then three or more must be better, right? Well, maybe and maybe not.
Like most things in life, it’s better to master one platform with a commanding presence than spreading yourself too thin. Simply “being” on all the various platforms along with the thousands of others vying for customer attention just isn’t good enough. Think of it in sporting terms – an Olympic diver doesn’t begin at the top. First, they master the 16’ diving board before taking those skills to 25 and ultimately 33 feet. As they journey to the top they learn what works and what doesn’t and with each move they become more effective. In your race to the top, have you been wasting your time using multiple social media platforms before mastering one?
If you do feel that your target audience can be captured on various platforms and don’t have the time or patience to keep up on all the changes, then that’s where outsourcing can help. Think of outsourcing as hiring an employee, who happens to be an expert in their field, for a minimum fee. Buyers beware though – it’s always best to work with someone local who can get to know you and your brand to properly relay your message. We’d love to meet you and find out if we’re a good fit for you. Feel free to reach out with any questions you have about social media, anytime.